Located among the rolling green hills on the outskirts of Mt. Pleasant, Texas, the Priefert Ranch is a family-owned and operated 3,000-acre working ranch. The ranch runs a cow/calf operation and is also involved in the commercial hay business. Priefert Ranch is also home to several horses. Two of these magnificent horses are Goliath and Radar, both Guinness World Record holders for Tallest Living Horse. The Priefert Percherons Texas Thunder draft horse hitch is also based on the ranch.

It was on this ranch in 1964, that Marvin Priefert built his first headgate. That single piece of ranch equipment became the foundation of one of the of the largest and most respected ranch equipment manufacturing companies in the world. Although Priefert's manufacturing facilities have expanded over the years, the one room shop where Marvin invented his revolutionary side-closing headgate still stands on the ranch and serves as a vivid reminder of where this company has its roots. Today's manufacturing facilities are located adjacent to the ranch, allowing Priefert Ranch to be the first proving ground for the vast majority of Priefert's products. That's why we say Priefert products are "built by ranchers, for ranchers."